EMMANUEL GIMENO

Art performance voluntarily staged for a commercial project in a dedicated space. An unusual space-time environment put in real situation in which the client becomes the keystone of his own project. The client/partner gets back to the essential question of why he came where he is. Inspired by the approach of Marcel Duchamp: The object becomes a work of art because the artist decided it would be designated as such.True involvement creates serenity. By Emmanuel Gimeno, creative Director @ Pretext Factory